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Aerial Advertising - Why It Works!

Why should I include banner towing in my advertising campaign?

This works. It's just what you've been looking for. It's different and new to the UK yet the concept is thoroughly proven in the States and other European countries.

Picture this....you are at a major sporting event; say the British Grand Prix. Somebody near you points to the sky and you see an aeroplane at low level with something behind it. It's a banner! As the aircraft turns to circle the track the banner swings into view. Dunlop Tyres. It's a huge 1500 sqft photo-quality billboard banner. Everybody reads it: the entire crowd, the track side personnel, maybe even Jensen Button!

But they remember it. At an event like this, people are bombarded and swamped with advertising methods. We get above the clutter and present the message to the audience in an interesting and thought provoking manner. As soon as your audience starts asking questions like; how do they do that?; what does it say? You have won!

You have presented your message to a specifically targeted, receptive and inquisitive audience at a major sporting event....for less than £300 per hour.

Statistical information is not available for this service in the UK simply because of its innovative nature, however the following extract from an American market research company highlights the effectiveness of Banner Towing:

FACT

"When the State of Maine Lottery was launched, various media shared the substantial advertising budget; 6% of this was allocated to aerial advertising. A study on the impact of each type of media used showed that 70% of persons questioned knew that a new lottery was launched and that they learned it from the following types of media:

  • Billboards: 21.6%
  • Radio: 19.8%
  • Aerial advertising: 18.3%
  • Television: 15.9%
  • Posters: 14.9%

One can see, therefore, that aerial advertising obtained 18.3% with only 6% of the budgetary costs. That is effective advertising!"

What must be considered however, is that there is no existing novelty factor to this type of advertising in the USA, as aerial advertising has been a major advertising tool in the States for over 50 years.

We can reasonably predict far higher impact, interest and product awareness in the United Kingdom.

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